UK Co-operative TV advert

The cooperative business model got a £70m shot in the arm in mid-February (16 February) when The Co-operative Group officially launched its new brand with a high profile advertising campaign using its www.co-operative.coop domain name. "The 2:30 minute advert was broadcast on ITV (UK) and features the www.co-operative.coop domain name.

See the ad - and lots more at www.co-operative.coop/aboutus/

For more information on this innovative program, here is their press release."

Published on 20 April 2009